Optimizing online ordering and shipment tracking for better sales
E-commerce • B2B
Client
Stealth startup
timeline
March 2023–September 2024
Team
Product Manager
1 Designer
2 Engineers

The company, an independent distributor of building materials, initially relied on traditional sales channels like phone and email, while customers interacted with two separate digital touchpoints—an e-commerce site and an order tracking platform. To reduce operational costs and streamline the customer experience, there was a need for a single, curated supply chain platform to drive online sales.
Problem
The fragmented customer experience and manual sales processes created inefficiencies and limited scalability. 
A unified platform was essential to simplify order placement and delivery tracking, improve operational efficiency, and strengthen customer trust and sales.
My Role
Outcomes
• Led the design as the sole designer, working closely with stakeholders to define product goals and ensure alignment with business objectives.
• Collaborated with a team of 4 developers to maintain design consistency and ensure smooth implementation.
• Reduced sales operation costs and increased efficiency by shifting 80% of order placements from offline to online.
​​​​​​​• Increased customer trust and retention through improved shipment visibility.
• Lowered support costs by reducing reliance on customer service through key self-service features.
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