Optimizing online ordering and shipment tracking for better sales
E-commerce • B2B
The company, an independent distributor of building materials, relied on traditional sales channels like phone and email, while customers interacted with two separate digital touchpoints—an e-commerce site and an order tracking platform. To reduce operational costs and streamline the experience, the goal was to merge these into a single, curated supply chain platform that would drive online sales.
I led the design of this new platform, aiming to simplify the order request and delivery tracking processes, while boosting sales and enhancing customer trust.
Client
Stealth startup
Timeline
March 2023–September 2024
My Role
• Led the design as the sole designer, working closely with stakeholders to define product goals and ensure alignment with business objectives.
• Collaborated with a team of 4 developers to maintain design consistency and ensure smooth implementation.
Outcomes
• Simplified order placement to reduce sales operation costs, increase operational efficiency, and drive higher order volume.
• Improved shipment visibility, enhancing customer trust and increasing retention.
• Implemented key self-service features, reducing reliance on customer support and lowering associated costs.